Suitable for: all levels (if you're worried about the more complex stitches, instructions for substitutions are included) 
Stitching Time: 30+ hours
Included in the standard kit: sample pattern to learn all stitches needed, design printed on linen, 2 tutorial videos, 6" wooden hoop, 2 needles, needle threader, skeins of DMC thread, cheatsheet and a tote bag. 
Why not add a custom made frame with a framing kit? Info here


 
[The bird] is called a heron (ardea), as if to say 'high' (ardua) because of its lofty flights . . . for it fears rain and flies above the clouds so that it cannot perceive the storm.
 
Hugh of Fouilloy [ca. 1100-1172 CE] (De avibus, chapter 52)
 
Ardea [a city] fell, spoken of as a power while Turnus lived. After the savage fires had destroyed it, and warm ashes buried its houses, a bird flew from the ruins, one now seen for the first time, and beat at the embers with flapping wings. Its cry, its leanness, its pallor, everything that fitted the captured city, even its name, ardea, the heron, survived in the bird: and in the beating of its wings, Ardea mourns itself.
 
Ovid [1st century CE] (The Metamorphoses, Book 14, 566-580)